Innovation is defined by the customer :: David A. Fields

What is Innovation?

David A. Fields, consultant, speaker, and best-selling author, shares his customer-centric viewpoint which makes for unique insights into how your products and services can consistently deliver value.

More about our guest:
Consultant, speaker, and best-selling author David A. Fields helps in building consulting practices that are lucrative and lifestyle-friendly. He’s the author of Amazon’s highest-rated book on the business of consulting and has guided consultancies ranging from hundreds of millions of dollars down to one-person startups.

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Episode Guide:

1:03 - What Is Innovation

1:33 - Innovation as an improvement vs Innovation as breakthrough

4:56 - Different kinds of innovation

5:34 - Four Box Worldview and Consulting Business

8:20 - Innovation as a portfolio

10:20 - Innovation application on product-service industry

13:16 - Evolutionary vs Revolutionary

14:32 - Portfolio vs Product Distinction

15:16 - What isn't innovation

15:57 - Working with Kodak

17:10 - Looking out the window vs Listening inside the walls

17:51 - Patent Offices

20:46 - Developing frameworks and models

23:33 - Stepping back and recalibration

29:27 - Advice to future innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.