What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne

What If? So What?

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1
#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

11 روز پیش23:28

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23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

۳ سال پیش 36:28

MP3•خانه قسمت

In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.

Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

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65 قسمت

#Tech #Business #Marketing #Perficient, Inc #Innovation #Digital Strategy #Genai #Artificial Intelligence #Machine Learning #Data Science #Thought Leaders #Technology

What If? So What?

What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne

What If? So What?

published ۳ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: podcast@perficient.com

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

65 قسمت

#Tech #Business #Marketing #Perficient, Inc #Innovation #Digital Strategy #Genai #Artificial Intelligence #Machine Learning #Data Science #Thought Leaders #Technology

همه قسمت ها

What If? So What?

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What If? So What?

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