The Ultimate Customer is the Planet with Muir Energy founder Ian Muir McNally

What I Wish I Knew with Mike Irwin & Simon Daw

Ian Muir McNally is an acoustical engineer, classically trained musician, hiker, and trail runner. While training to complete the John Muir Trail in California, Ian was trying to eat real food rather than gels and sports bars. “My jaws tired from chewing raw nuts and dehydrated fruit,” he said. That led to an ultimately fruitless search for portable, easier to eat trail food made of natural ingredients. And that led to Ian trying to make stuff for his own use. Encouraged by growing interest from friends and acquaintances, Ian started Muir Energy, a sports nutrition company.

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Ian describes his winding journey from music to math to mountains to making food.

What I Wish I Knew with Mike Irwin & Simon Daw...

Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you. https://www.whatiwishiknewshow.com/

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