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Building Brands & Creating Community with Former Merrell Footwear, Nike Golf, Reef, and Sanuk CEO Bob Rief
Manage episode 313219824 series 3262562
محتوای ارائه شده توسط Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
For just about any outdoor sports or active lifestyle brand that you like, own, or want, there’s a good chance that Bob Rief has been involved. He was behind Merrell Footwear, Reef Sandals, and Sanuk, and as head of Nike Golf, he signed a college kid called Tiger Woods. Bob was also part of Callaway Golf, K2, Nordica, and Raichle-Molitor. A lifelong waterman, Bob knows the sense of authenticity and community inherent in the culture and he’s built it into every brand. He’s a held many titles: board member, CEO, founder, GM, marketing director, president, and sales manager. And he started as a gold miner.
Bob’s rare talent is maybe only matched by his commitment to help emerging entrepreneurs build their dreams. These days, he serves as executive director of San Diego Sports Innovators, a nonprofit that supports healthy living companies by fostering innovation, providing business mentorship, and building communities.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bob talks about creating a brand, building a business, and the power of community.
#merrellfootwear #nike #nikegolf #sanuk #reefsandals #callawaygolf #k2 #raichle
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