The Business of Building a Brand with Dagne Dover, Of Mercer, and Idea Farm Ventures

Wharton Alumnae Founders & Funders

This podcast is a recording of a panel discussion of the business of building a brand and our first event in New York. Thanks to 3L Capital for hosting! On the panel is Erum Hasnain, partner at Idea Farm Ventures, Melissa Mash, founder & CEO of Dagne Dover, and Dorie Smith, co founder of Of Mercer. We discuss their customer, what their brands stand for, and how they listen to and implement customer feedback. It was interesting to hear the brands origin stories—from trunk shows at Wharton to getting connected to Warby Parker's Chinese sourcer.