Rich Copp on the Evolving Role of Healthcare Communicators

We've Got Issues

This month we were excited to welcome our own Executive Vice President, Rich Copp, who leads up our healthcare and mission-focused teams at IMG, as a guest on We’ve Got Issues. Rich came to our firm after serving as the Vice President of Communications and chief spokesperson for Mass General Brigham for 13 years. His impressive career also includes various senior communications roles at the Massachusetts Hospital Association and Brockton Hospital, as well time spent as the director of communications for two secretaries of health and human services.

During our conversation, Rich shared his insight into how the role of communication has changed in healthcare in the aftermath of the pandemic, and where the pain points are today for the healthcare sector in Greater Boston. He also helped to dispel some of the most common misconceptions out there today about the American healthcare system and shared some of the trends in healthcare that he’s keeping an eye on this year.