[行銷]不要再笑負責醜聯盟了 成功聯名心機就在這!#45 #文青果
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要跟我聯名的品牌怎麼挑才不會踩雷?
我在聯名前要做哪些功課?
可能聯名商品的大哉問,問前輩最知道!
馬來膜跟摩斯、全聯跟復仇者聯盟的商品,裡面的心機,你看出來了嗎?
|獨立品牌行銷人貝果、流行音樂產業Echo、影視娛樂企製Melody 組成的文青果排列組合,帶來最實用的品牌操作課,用每集15分鐘,跟你一起把品牌重新排列組合|
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فصل ها
1. 聯名到底有沒有效,要怎麼看? (00:01:00)
2. 馬來膜的優勝點 (00:01:30)
3. 摩斯幫馬來膜加了分 (00:04:30)
4. 金馬獎挑聯名的小心機 (00:08:20)
5. 復醜者聯盟的創意行銷 (00:12:40)
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