Couture Wedding Planning : Navigating the Luxury Wedding Market

Wed.Co Podcast

Welcome to Episode 46 of the Wed.Co Podcast. Today, Toga sits down with Fiona from Couture Wedding Planning for a chat about her journey to the world of wedding planning, highlighting her dynamic approach in building relationships with her clients. Today's episode was filmed at Hazel, which is Audley Dance Hall's sister venue.

In this episode of the Wed.Co Podcast, Toga interviews Fiona from Couture Wedding Planning, exploring her journey into wedding planning, the boutique approach she takes with clients, and the importance of building lasting relationships. Fi shares insights on navigating the wedding industry, working with both local and international clients, and the dynamics of wedding day coordination.

The conversation highlights the passion required for wedding planning and the significance of understanding client needs and vendor collaborations. In this conversation, Fiona shares insights on wedding planning, emphasizing the importance of understanding contracts, recognizing trends, and the impact of social media. She discusses her experiences with celebrity weddings, building credibility in the industry, and offers advice for aspiring wedding planners. The conversation also touches on the evolving landscape of wedding marketing and the significance of PR in gaining visibility.

Takeaways

• Fiona's journey into wedding planning began with a love for the bridal industry.
• Starting a wedding planning business during the GFC taught Fi that love prevails over economic challenges.
• The boutique approach allows for a more personalized service with fewer clients.
• Building relationships with clients often leads to planning future family events.
• Passion for weddings is essential to thrive in the industry.
• Fi emphasizes the importance of being present for clients on their wedding day.
• Navigating local and international weddings requires adaptability and communication.
• Targeting the high-end market aligns with Fiona's experience and expertise.
• Vendor relationships are crucial for creating unique wedding experiences.
• Client involvement varies, but Fiona aims to support them throughout the planning process. Always read your contracts to avoid tricky situations.
• Couples should negotiate their contracts to avoid losing money.
• Trends in weddings often trickle down from high-end events.
• Behind-the-scenes planning is crucial for successful weddings.
• Building credibility in the wedding industry takes time and effort.
• Aspiring planners should gain experience by working at venues.
• A year is a good timeline for wedding planning.
• Social media plays a significant role in attracting clients.
• Investing in your business is essential for long-term success.
• PR and media features can greatly enhance a planner's reputation.

If you want to hear more from Fiona and Couture Wedding Planning, you can get more info at https://coutureweddingplanning.com.au/ and on Instagram https://www.instagram.com/coutureweddingplanning/

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Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerizing and ever-changing landscape of weddings.

Toga xx