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محتوای ارائه شده توسط Ryan Spanger. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ryan Spanger یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Web Video Marketing Show
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محتوای ارائه شده توسط Ryan Spanger. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ryan Spanger یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The web video marketing show is a podcast to help business owners and marketing professionals use web video marketing more effectively. Join the host, Ryan Spanger, managing director of Dream Engine video productions, as he shares the latest techniques, tools and tips on how to use the power of web video marketing in business.
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20 قسمت
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محتوای ارائه شده توسط Ryan Spanger. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ryan Spanger یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The web video marketing show is a podcast to help business owners and marketing professionals use web video marketing more effectively. Join the host, Ryan Spanger, managing director of Dream Engine video productions, as he shares the latest techniques, tools and tips on how to use the power of web video marketing in business.
…
continue reading
20 قسمت
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×On todays episode of the Web Video Marketing Show, Matt Childs from Vidcaster joins Ryan Spanger to discuss video marketing funnels. Listen in to find out what sets some marketing tools apart from others and how to build the most effective marketing funnel. Episode Notes [02:23] Ryan introduces todays guest Matt Childs, the VP of sales and marketing at Vidcaster [05:28] Matt tells Ryan why using video in marketing is so effective for him [07:37] Matt talks about what differentiates Vidcaster from other video hosting platforms and discusses its useful features for businesses [12:37] Ryan and Matt discuss ‘what is a video marketing funnel’ and Matt talks us through setting one up [13:47] Matt raises an interesting point about the effectiveness of lower production value videos [16:58] Ryan asks Matt about the reasons behind a lower production value video being more effective in some cases [19:23] Matt gives us an example of what a video marketing funnel might look like for a hypothetical company [21:05] Matt talks about case study videos and how they can be most effective [22:31] Ryan discusses video analytics with Matt, how viewers interact with video and how important it is to use the data to better connect with customers on an individual level [26:31] Matt tells us the metrics that he feels are most important when dissecting video analytics [29:11] Ryan brings up automated marketing platforms and discusses with Matt how these tie into the marketing funnel, Matt talks about the best automated marketing platforms that intergrade with Vidcaster and which one applies to what business [33:28] Matt tells us how Vidcaster integrates with the Salesforce system [35:11] Matt gives a last piece of advice for people just getting started with a video marketing funnel Podcast Transcription Ryan Spanger: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me. In this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you could implement in your business right now to improve your web video marketing and build a stronger connection with your audience. Ryan Spanger here with Episode 29 of the Web Video Marketing Show. Keep listening because, on this episode, I'll be talking to a video marketing expert who'll explain the ins and outs and building an effective video marketing funnel. If this is the first time you've heard the podcast, each episode we go deep on one area of video marketing. My aim is for you to come away with ideas and strategies that you can implement in your business right now to help you connect with your audience more effectively. To the long time listeners of this podcast, I want to thank you for coming on the journey with me. I also want to particularly thank that people who've reached out and made contact, given me feedback on the podcast, asked questions, and, generally, just let me know that you're out there listening and that you're enjoying it. I love doing these podcasts, and I'm particularly excited about this episode. Probably the biggest change that I've noticed in the video production industry in the 15 years that I've been doing it is the way that video has moved from the idea of one-off to episodic. What I mean by that is, back in the day, companies would commission a video and it would go out on DVD or VHS before that and maybe be played in the lobby and would cover everything in a general sense that people would need to know about the business. It was the equivalent of a brochure. They'd make the video and that would be it. They'd use it for years and years until the suits and haircuts went out of style and came back into fashion. These days, video is increasingly episodic.…
Ryan Spanger and Matt Childs discuss online video marketing funnels
Ryan Spanger and Matt Childs discuss online video marketing funnels
On todays episode of the Web Video Marketing Show, Matt Childs from Vidcaster joins Ryan Spanger to discus video marketing funnels. Listen in to find out what sets certain marketing tools apart from others and how to build the most effective marketing funnel. Read more on our website at: http://www.dreamengine.com.au/podcast/ podcast-episode-29-building-effective-video-marketing-funnel…
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Web Video Marketing Show

On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, keep listening for Aaron's tips on how save time and money using autocues. ...
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website: Â http://www.dreamengine.com.au/podcast/aaron-thomas…
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website: Â http://www.dreamengine.com.au/podcast/aaron-thomas…
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Aaron Thomas about autocues/teleprompters and how they can improve your on camera presenting. So, if you're part of the online video marketing crowd, keep listening for Ryan and Aaron's tips on how save time and money using autocues. Read more at our website: Â http://www.dreamengine.com.au/podcast/aaron-thomas…
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Web Video Marketing Show

On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing.
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website: http://www.dreamengine.com.au/podcast/stand-out-in-sales-by-using-video-marketing…
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website: http://www.dreamengine.com.au/podcast/stand-out-in-sales-by-using-video-marketing…
On this episode of the Web Video Marketing Show podcast, Ryan Spanger talks to Steve Brossman about how to stand out from the crowd with video marketing. So, if you're part of the online video marketing crowd, keep listening for Ryan and Steve's tips on how to get ahead of the game! Read more at our website: http://www.dreamengine.com.au/podcast/s tand-out-in-sales-by-using-video-marketing…
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Web Video Marketing Show

In this episode, Ryan talks to Jules Watkins about how to create cutting-edge video information products.
On this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest. 2. From Then to Now [1:30]. Jules explains his broadcast TV background, and why he made the switch to creating information products. 3. Where it all began [4:41]. Jules describes how he began down the information product pathway - a blog about the Flip video camera - and how it lead to his first lot of online income. 4. How to Leverage the Power of a Brand [13:22]. How do you identify a force to leverage? What makes a good product a great opportunity? 5. Learning How to Market Products [17:57]. Ryan and Jules discuss iPhone Video Hero, and the important lessons Jules had to learn to market his videos effectively. Was it trial-and-error? Was it just copying what other people do? 6. List Building for Dummies [24:33]. How did Jules build his list to sell his information product? Here, he explains his approach to selling his product to his audience, building his image, and appealing to his target market. 7. "Focus": The Be-All and End-All [35:19]. Jules details the lessons he had to learn about focusing on the value he can create for other people, how he could keep his ideas "lean" and nail what's important to his audience. 8. Benefitting from Trends [42:22]. One savvy way to sell your information product is to identify a trend early, and come along for the ride. Jules details how.…
On this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/video-information-products/ ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest. 2. From Then to Now [1:30]. Jules explains his broadcast TV background, and why he made the switch to creating information products. 3. Where it all began [4:41]. Jules describes how he began down the information product pathway - a blog about the Flip video camera - and how it lead to his first lot of online income. 4. How to Leverage the Power of a Brand [13:22]. How do you identify a force to leverage? What makes a good product a great opportunity? 5. Learning How to Market Products [17:57]. Ryan and Jules discuss iPhone Video Hero, and the important lessons Jules had to learn to market his videos effectively. Was it trial-and-error? Was it just copying what other people do? 6. List Building for Dummies [24:33]. How did Jules build his list to sell his information product? Here, he explains his approach to selling his product to his audience, building his image, and appealing to his target market. 7. "Focus": The Be-All and End-All [35:19]. Jules details the lessons he had to learn about focusing on the value he can create for other people, how he could keep his ideas "lean" and nail what's important to his audience. 8. Benefitting from Trends [42:22]. One savvy way to sell your information product is to identify a trend early, and come along for the ride. Jules details how.…
On this week's Web Video Marketing Show podcast, Ryan talks to Jules Watkins about how to create cutting-edge video information products. And so, if you're thinking about creating your own video information products, keep listening. As ever, you can read more at the Dream Engine website: http://www.dreamengine.com.au/podcast/ video-information-products / ‎ Jules is the creator of iPhone Video Hero, which is an online course that helps people create great-looking promotional videos on their iPhones. Episode Notes: 1. "Where have you been?"/Episode Introduction [0:33]. Ryan explains where the Web Video Marketing Show has been hiding in 2014, and introduces his next guest. 2. From Then to Now [1:30]. Jules explains his broadcast TV background, and why he made the switch to creating information products. 3. Where it all began [4:41]. Jules describes how he began down the information product pathway - a blog about the Flip video camera - and how it lead to his first lot of online income. 4. How to Leverage the Power of a Brand [13:22]. How do you identify a force to leverage? What makes a good product a great opportunity? 5. Learning How to Market Products [17:57]. Ryan and Jules discuss iPhone Video Hero, and the important lessons Jules had to learn to market his videos effectively. Was it trial-and-error? Was it just copying what other people do? 6. List Building for Dummies [24:33]. How did Jules build his list to sell his information product? Here, he explains his approach to selling his product to his audience, building his image, and appealing to his target market. 7. "Focus": The Be-All and End-All [35:19]. Jules details the lessons he had to learn about focusing on the value he can create for other people, how he could keep his ideas "lean" and nail what's important to his audience. 8. Benefitting from Trends [42:22]. One savvy way to sell your information product is to identify a trend early, and come along for the ride. Jules details how.…
On this week's episode, Ryan and Nicko discuss what happened in video production in 2013 and what to look out for in 2014. Episode Notes 1. Video Marketing in 2014 [1:22]. Ryan gets stuck into why video marketing will be so important in 2014. 2. Episodic Video and You [4:20]. Why is episodic video becoming so popular and how does it differ from videos of the past? 3. Keep on Tracking [6:32]. Don't know why stat tracking is so important? Want to know if it can be applied to episodic video? Ryan explains all. 4. Corporate Documentaries [8:56]. Ryan explains why his passion for documentaries will really pay off in 2014. 5. A Case Study for the Year [11:06]. The guys analyse a great project the team made for The City of Port Phillip and why they expect more like it in 2014. 6. Developing Relationships in the New Year [18:05]. One of the biggest trends that you should expect to see in the next 12 months. 7. Capturing the Screen [20:04]. Why screen capture videos will explode in 2014. 8. Mark the Occasion [23:28]. Ryan and Nicko discuss how they have seen event videos develop in the past year and where they see them going. Episode Transcription Ryan Spanger: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me and in this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience. Welcome back to the Web Video Marketing Show with Ryan Spanger and Nicko Hancock. This is our final show for 2013. How you doing Nicko Hancock? Nicko Hancock: I'm very well Ryan, and as our listeners will doubtlessly know, we haven't been here for a couple of weeks. We've been on a little bit of a hiatus and it's nothing nefarious. We have been absolutely flat chat for the second half of 2013. Ryan Spanger: This has been the busiest month or six weeks of video production that I have ever done in the last 15 years. Nicko Hancock: Which is good, because the whole aim of this final podcast for 2013 is to look ahead at 2014, and Ryan Spanger's going to give his analysis of the trends that he's seen develop over this year and the video production trends that you can take advantage of in 2014 and a new year. Ryan Spanger: Yeah, these are the things we're going to be looking out for and speaking to our clients and potential clients about. This is where I see video production and promotional video heading. Nicko Hancock: Well Ryan, I know there's a number of different areas you'd like to touch on in this episode of the Web Video Marketing Show, but let's start off on one that's very important to you and one that you've been developing your own skills towards and that is the video marketing side of video production. Ryan Spanger: Yeah, it's interesting how the video production business has developed over the last, I don't know, 15 or 20 years, where initially it was very focused on creating images and editing and storytelling, which is absolutely vital. Most of the industry was made up of people from a creative background who love working with cameras and creating beautiful images and telling stories. Then you'd have this whole other side emerged which is people who work on the web, who work in online marketing, who started to really focus on the video marketing side of things, but didn't necessarily have the skill or the experience to create great looking video and necessarily didn't have that good storytelling background. I think where video production and web video is heading in 2014 is about integrating video production and video marketing, so understanding not only how to make great looking images,…
#25: Trends to Look For in 2014
#25: Trends to Look For in 2014
#25: Trends to Look For in 2014
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