))
Ep 36: Emily Miller
Manage episode 290820470 series 2706411
محتوای ارائه شده توسط HEARTLENT Group. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط HEARTLENT Group یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Emily Miller is Senior Digital Marketing Manager at The New York Racing Association. We talked to her about her career in sports and what led her to her current role with NYRA.
We discussed:
- Growing up in Saratoga and around the track
- How she got into her role at NYRA
- What her current role at NYRA entails
- How and why data and analytics, and the psychology of being a fan impacts her work
- How she develops content for the wide range of horse racing fan -- the casual fan to the avid bettor -- and the differences in audiences between the tracks she has purview over
- How horse racing has had a large lead in sport betting and how that impacts the current sports betting landscape
- How important it is to drive an in-person experience that is better than a consumer enjoying at-home
- How COVID changed what she was doing day in and out
- Discussions on fans returning to the horse track
- How horses get their names, and what Emily’s favorite horse name is
Emily on Twitter // https://twitter.com/emrachmill
The New York Racing Association // https://www.nyrainc.com
__________
WNTBDT.com
@ElliotGerard // @jonahballow // @keiths
75 قسمت
اشتراک گذاری
