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45: Craft Newsworthy Content with Amanda Milligan
Manage episode 321542151 series 3264817
محتوای ارائه شده توسط Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, we chat with Amanda Milligan about creating newsworthy content. Several of our previous guests have stressed the importance of following the news. Today, we’ll discuss how we can use it to create relevant content for your audience that earns future links. Not only will you get some tips from our guest, but you’ll also hear from Britt and Jackie on resources that have given them ideas for content. You’ll walk away with solid insights on helping your brand build authority and generate press.
In this episode you’ll learn…
How to contextualize the news to fit your brand, no matter what your industry is!
Tools and additional resources to help you brainstorm content ideas
How you can create evergreen content out of the news
Our guest is...
Amanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.
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