EP 25. The Key to B2B Marketing Success: Actionable Insights from Tech Marketer of the Year Nick Whitehead

We Do B2B

Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world.
We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.

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فصل ها

1. EP 25. The Key to B2B Marketing Success: Actionable Insights from Tech Marketer of the Year Nick Whitehead (00:00:00)

2. B2B Marketing Success With Serco CMO (00:00:05)

3. New Zealand Tech Sector Challenges (00:10:18)

4. Building a Stronger Tech Ecosystem (00:16:36)