S1 E90: How Marketing Can Benefit From Emerging Tech

Wagner Live

How will the internet of things revolutionize the marketing landscape in the next few years? The internet of things, according to Marketo, is the interconnectivity of our digital devices that provides endless opportunities to listen and respond to the needs of their customers with the right message at the right time and on the right device.
In this episode of Wagner Live, we talk about how marketing is using the internet of things to customize individual customer experiences and services. Listen in to learn how technological and economic innovations will continue to improve marketing.
What You’ll Discover:
[1:45] The Internet of Things, according to Marketo, and how it will revolutionize the marketing landscape by 2020.
[4:40] How the internet of things is being used to customize individual customer experience and service.
[9:11] The seven examples of marketing applications of the internet of things that are here now.
[13:43] The technological and economic innovations and marketing we’ll continue to witness.
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