110. Using Psychographics to Improve Your Volunteer Recruitment Appeals

Volunteer Nation

محتوای ارائه شده توسط Tobi Johnson, MA, CVA, Tobi Johnson, MA, and CVA. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tobi Johnson, MA, CVA, Tobi Johnson, MA, and CVA یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

6M ago 30:21

MP3•خانه قسمت

In this episode of the Volunteer Nation podcast, Tobi explores the use of psychographics over demographics in volunteer recruitment, emphasizing the importance of understanding prospective volunteers' beliefs, values, interests, and attitudes to create more effective marketing strategies.
Tobi shares personal anecdotes to illustrate the power of targeted advertising, drawing parallels to recruiting volunteers who align with an organization's cause, and guides you through creating volunteer personas based on psychographics to improve recruitment appeals.
Full show notes: Episode 110. Using Psychographics to Improve Your Volunteer Recruitment Appeals

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For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

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