E17: Facebook Algorithm Basics How to Improve The Reach Of Your Content

Visibility & Connection: Social Media Audience Building With Brandie Peters

Are you someone who produces content and posts it on Facebook? If you are then you have likely experienced the frustrations that arise when you feel like Facebook is not being fair, or not showing your content to the people who you want to reach. Unfortunately, you aren't alone, many people feel this way - that the content they work hard on, live videos, insightful posts, images etc. don't get reach when they post them on Facebook. However, there is a technical reason that is important to understand and acknowledge. This is the algorithm.

The Facebook algorithm determines who sees what on Facebook. It is designed to show Facebook users the content that Facebook feels will be most relevant to them. The way that they do this is by paying attention to the engagements that a post gets when it is initially posted. Each user on Facebook is also part of a "demographic profile" that keeps tracks of their behaviors and the type of content that they are most interested in. The algorithm's priority is to keep people on Facebook longer, so they show the users more of the content that they frequently enjoy. As a content creator, this is important to understand because if Facebook isn't showing your posts to your audience, the reason for this is because they are not engaging with it and your audience is mismatched.

In this video today I talk about how the algorithm works ( basic-level ) and what you need to be conscious of when you are building your audience on this platform. We go over some of the visible "engagements" and what they say to the algorithm that impacts the reach of your posts.

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