What you should know about BRAT

Vinyl Maelstrom

That lime green colour. That blurry font. And now BRAT has been picked up by the Kamala Harris campaign (this is August 2024).
Is this something worth finding more about or will it all blow over by the autumn, like Gangnam Style and Barbie did? Almost certainly yes. But, it is intriguing and is, I believe, worthy of analysis.
If nothing else, you can outwit your nephew and niece - or your sceptical mother and father - by sounding incredibly well-informed on the subject. You are, as ever, most welcome.
One of the topics on CharliXCX's Brat album is insecurity. I've put together a Spotify playlist on this very topic for you:
https://open.spotify.com/playlist/6y1jMp1i61h4MgF5M7vQWs?si=1de421fcef08489c

Be expertly briefed each week on a wide variety of intriguing musical topics.

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1. What you should know about BRAT (00:00:00)

2. Introduction (00:00:19)

3. The Medium Sized Dive (00:01:13)

4. Three Macro Factors (00:02:47)

5. A Traditional Campaign (00:04:12)

6. Targeting broadly (00:07:26)

7. Distinctive assets and campaign discipline (00:09:18)

8. Authenticity (00:11:22)

9. Kamala Harris and Built-In Best Before Date (00:13:51)

10. Conclusion (00:15:16)