UXAUS 2020 DAY 2 Keith Instone - Spins on User Experience

UX Australia

The world of user experience is confusing and messed up. When you are trying to deal with a UX challenge in your organization, you might as well spin a wheel to see if the answer lies in a mindset, methodology, tool, strategy, community of practice, field of study, or industry. What is “user experience,” really? It is the feeling people get when they interact with your organization through a digital system. Other “spins” on user experience represent some of the ways people are talking about UX. In your organization, does “UX” represent a design process, separate team, certified profession, ubiquitous skill, agent of change, or meaningless buzzword? Or is UX all of these at the same time? Get an introduction to the Spins on User Experience so you can consider which to ignore and which are useful to advance UX in your organization