DR2023 Jessica Crisp - So What? Connecting Research to Value

UX Australia

When tackling complex problems it can be difficult to know where to begin but usually we want to start with what will deliver the most value. Unfortunately value can be difficult to pinpoint often due to lack of data but this is where design research can shine. In this session we will explore a structured approach to valuing opportunities, making it easier to calculate and communicate value to your stakeholders.