Catherine Hoang: Program and UX Strategy at Adobe

UW PM Podcast

Hey UW PM listeners!

We are switching it up a bit for our design folks by welcoming UW PM alumni Catherine Hoang! Soon to graduate from the GBDA program Catherine currently works as a Program and UX Strategist at Adobe. She also used to create gaming content on Youtube and worked previously as a Go-to-Market Manager Intern for Microsoft’s Minecraft for Education.

In this episode, Matthew talks with Catherine about her journey transitioning from business to design and the key learnings she grasped in the industry from numerous informal chats and external internships. This episode functions well as a starting point for students to understand the field of program management as well as career development in the business and design space.

Timestamps

0:00-Who is Catherine Hoang?

2:34-Business & Design Roles

4:19-Product vs Program Management

7:20-Tips for External Recruiting

10:50-Transitioning into UX & Marketing Yourself

13:23-Design Specific Resources

15:05-PM Related Resources

15:34-Soft Skills to Highlight during Interviews

19:03-Life Near Post-Grad & Work as a Contractor

21:04-Studying Abroad

23:19-Final Advice From Catherine