EP63 | 🔥Does Your Audience Know What to Hope For?🔥

Usable Marketing

How to simplify your brand promise!

A lot of us complicate our brand promise, when it can actually be really simple.

You have to condense your brand promise with this simple question — have you told your audience what to hope for?

Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.”

It gave the audience a clear brand promise and even backed it up with a guarantee. It’s really that simple!

Here are 5 questions to help you simplify your brand promise:

👉What do they have now?

👉What are they feeling now?

👉What is an average day look like for them now?

👉What is their status now?

👉What is their broken world look like?

Then, you ask yourself the same 5 questions, this time think about them after your prospect has experienced your product or service:

👉What do they have AFTER?

👉What are they feeling AFTER?

👉What is an average day look like for them AFTER?

👉What is their status AFTER?

👉What is their WHOLE world look like?

Watch this video and walk through these 5 questions with me and develop your killer brand promise!

⚡️How are you simplifying YOUR brand promise? I’d love to hear them.

Interested in my Masterclass, check it out at tmcmastery.com. Also, check out CAPTIVATE at http://captivatesprint.com, it’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise!

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

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#marketing #sales #customers #masterclass #storytelling #prospects

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