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محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Why DTC Should Reconsider Wholesale: With John Wong

1:08:58
 
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Manage episode 384923548 series 3485658
محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coach, Marc Jacobs, and Tory Burch.

In this episode…

eCommerce comprises approximately 15% of total retail sales. Yet brands expend their marketing dollars and efforts exclusively on DTC channels, limiting brand awareness and reach. Alternatively, wholesale models allow you to acquire more customers and maximize lifetime value. What are the long-term benefits of wholesaling, and how can you capitalize on this sales method?

With a wholesale model, brands provide the product, and third-party retailers manage checkout and distribution. While this restricts control over the customer experience, wholesale expert and brand builder John Wong says partnering with leading retailers like Macy’s and Nordstrom helps build your brand with an established consumer base. Additionally, DTC models require utilizing third-party logistics companies that charge a fee per shipment. Conversely, wholesale retailers ship bulk items to customers, leading to higher returns and profit margins. When partnering with retailers in a wholesale agreement, obtaining shelf space for your product can be difficult, so John recommends acquiring space in retailers’ digital marketplaces.

In today’s episode of the Up Arrow Podcast, tune in as William Harris invites John Wong, the Former Co-president of Jack Rogers, to speak about leveraging wholesale models. John explains department-level P&L statements, the impact of virtual reality on the shopping experience, and why you should integrate wholesale and DTC marketing budgets.

  continue reading

130 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 384923548 series 3485658
محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coach, Marc Jacobs, and Tory Burch.

In this episode…

eCommerce comprises approximately 15% of total retail sales. Yet brands expend their marketing dollars and efforts exclusively on DTC channels, limiting brand awareness and reach. Alternatively, wholesale models allow you to acquire more customers and maximize lifetime value. What are the long-term benefits of wholesaling, and how can you capitalize on this sales method?

With a wholesale model, brands provide the product, and third-party retailers manage checkout and distribution. While this restricts control over the customer experience, wholesale expert and brand builder John Wong says partnering with leading retailers like Macy’s and Nordstrom helps build your brand with an established consumer base. Additionally, DTC models require utilizing third-party logistics companies that charge a fee per shipment. Conversely, wholesale retailers ship bulk items to customers, leading to higher returns and profit margins. When partnering with retailers in a wholesale agreement, obtaining shelf space for your product can be difficult, so John recommends acquiring space in retailers’ digital marketplaces.

In today’s episode of the Up Arrow Podcast, tune in as William Harris invites John Wong, the Former Co-president of Jack Rogers, to speak about leveraging wholesale models. John explains department-level P&L statements, the impact of virtual reality on the shopping experience, and why you should integrate wholesale and DTC marketing budgets.

  continue reading

130 قسمت

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