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محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Debunking Marketing Myths Advertised as Best Practices for Business Growth With Alex Greifeld

48:24
 
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Manage episode 376714292 series 3485658
محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Alexandra (Alex) Greifeld is the Founder of No Best Practices, a website dedicated to helping marketers drive profitable growth by understanding consumer behavior. Alex has over a decade of experience in the e-commerce and digital marketing industries at Fortune 500 media brands, bootstrapped companies, and global names like Coach and Kate Spade. She is passionate about helping brands leverage the relationship between their customer and merchandise to break through growth plateaus.

In this episode…

Thought leaders inundate marketers with best practices for scaling businesses — without having hands-on experience in e-commerce. While valuable, this advice is not always applicable or beneficial. What strategies are worth pursuing if popular practices are irrelevant to authentic business growth?

It’s unrealistic to assume applying universal marketing strategies to all businesses will reap the same reward. Differing missions, values, and goals require unique methods to reflect a business’ purpose. Alex Greifeld, an expert in the e-commerce and marketing industries, discredits widespread marketing tactics. Her alternative perspective provides brands with an understanding of how to market themselves to their customer base.

On this episode of the Up Arrow Podcast, William Harris welcomes Alex Greifeld, Founder of No Best Practices, to discuss why brands can’t rely solely on best practices for business growth. Alex explains how feedback loops between ads and merchandising help drive profitability. She also shares why wholesalers struggle in the e-commerce space and advises brands to prioritize their marketing strategies.

  continue reading

80 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 376714292 series 3485658
محتوای ارائه شده توسط William Harris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط William Harris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Alexandra (Alex) Greifeld is the Founder of No Best Practices, a website dedicated to helping marketers drive profitable growth by understanding consumer behavior. Alex has over a decade of experience in the e-commerce and digital marketing industries at Fortune 500 media brands, bootstrapped companies, and global names like Coach and Kate Spade. She is passionate about helping brands leverage the relationship between their customer and merchandise to break through growth plateaus.

In this episode…

Thought leaders inundate marketers with best practices for scaling businesses — without having hands-on experience in e-commerce. While valuable, this advice is not always applicable or beneficial. What strategies are worth pursuing if popular practices are irrelevant to authentic business growth?

It’s unrealistic to assume applying universal marketing strategies to all businesses will reap the same reward. Differing missions, values, and goals require unique methods to reflect a business’ purpose. Alex Greifeld, an expert in the e-commerce and marketing industries, discredits widespread marketing tactics. Her alternative perspective provides brands with an understanding of how to market themselves to their customer base.

On this episode of the Up Arrow Podcast, William Harris welcomes Alex Greifeld, Founder of No Best Practices, to discuss why brands can’t rely solely on best practices for business growth. Alex explains how feedback loops between ads and merchandising help drive profitability. She also shares why wholesalers struggle in the e-commerce space and advises brands to prioritize their marketing strategies.

  continue reading

80 قسمت

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