In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio. Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth. FULL TRANSCRIPT AVAILABLE HERE: http://metronome.com/podcast/unpack-pricing/why-billing-is-a-core-product-experience-at-twilio-and-atlassian – FOLLOW: Scott https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Vina https://www.linkedin.com/in/vmmcallister/ – CHECK OUT: Twilio: https://www.twilio.com/ Metronome: https://metronome.com/ – TIMESTAMPS: (00:00) Preview and Intro (03:19) Atlassian's customer self-service (04:45) The necessity of prioritizing customer needs (06:00) A product manager’s role across domains (08:40) Event-based pricing and billing challenges (13:20) Unifying & simplifying multi-product experiences (15:50) On having clear strategies to integrate acquisitions (19:00) Advocating for commerce and billing as core business function (22:55) The argument that billing is not just a financial tool (26:05) Viewing billing teams as product teams (33:35) Navigating cross-functional challenges with empathy (38:05) How to become a successful billing PM (40:30) Empowering billing teams from order taking to problem solving (45:15) Importance of outcome-based pricing (47:40) Billing's evolution towards customer experience (48:33) Wrap…
"Unpack Pricing" with Scott Woody
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محتوای ارائه شده توسط Turpentine, Scott Woody and Scott Woody. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Turpentine, Scott Woody and Scott Woody یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Unpack Pricing deconstructs the dark arts of SaaS pricing and packaging. Hosted by Scott Woody, founder and CEO of Metronome, the show features in-depth conversations with the best leaders in tech who are turning pricing into a key driver for revenue growth. Learn more: https://metronome.com/podcast/unpack-pricing
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