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محتوای ارائه شده توسط Apostrophe Podcast Network. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Apostrophe Podcast Network یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-final-flight-of-captain-forrester">The Final Flight of Captain Forrester</a></span>


A woman’s search for her father—a pilot who disappeared during a mission in Vietnam—collides with the fight over what we owe those who never returned from war. From the producers of "America's Girls," and hosted by Texas Monthly writer Josh Alvarez, the show debuts April 2025. Texas Monthly Audio subscribers get early access to the show, plus bonus episodes and more subscriber-only audio. Visit texasmonthly.com/audio to learn more.
Bookmarks 2023
Manage episode 365707804 series 2434990
محتوای ارائه شده توسط Apostrophe Podcast Network. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Apostrophe Podcast Network یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence.
But every season, there isn’t enough room to include all the great stories I find.
So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.
We’ll tell an amazing story about the book Goodnight Moon.
We’ll tell you why David Bowie seemed to have two different-coloured eyes.
We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws.
Hosted on Acast. See acast.com/privacy for more information.
374 قسمت
Manage episode 365707804 series 2434990
محتوای ارائه شده توسط Apostrophe Podcast Network. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Apostrophe Podcast Network یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence.
But every season, there isn’t enough room to include all the great stories I find.
So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.
We’ll tell an amazing story about the book Goodnight Moon.
We’ll tell you why David Bowie seemed to have two different-coloured eyes.
We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws.
Hosted on Acast. See acast.com/privacy for more information.
374 قسمت
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Under the Influence with Terry O'Reilly


This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terr y Hosted on Acast. See acast.com/privacy for more information.…
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.…
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.…
This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to put quarterback Joe Namath in pantyhose. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Hosted on Acast. See acast.com/privacy for more information.…
This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen. It puts the motion in motion picture. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because it apparently makes fun of their leader. Hosted on Acast. See acast.com/privacy for more information.…
During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast.com/privacy for more information.
This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles. And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.…
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