Johnny Wants the Jet: The Loopy World of Loopholes

Under the Influence with Terry O'Reilly

There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.

A loophole can help a company overcome barriers in the marketplace.

Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.

And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.

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