Interview with Author & Arkells Frontman Max Kerman

Under the Influence with Terry O'Reilly

Player FM - Internet Radio Done Right

38,660 subscribers

Marketing Roundup

Canada Marketing

اضافه شده در seven سال پیش

محتوای ارائه شده توسط Apostrophe Podcast Network. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Apostrophe Podcast Network یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

1
#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

۹ روز پیش19:09

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

حدود یک سال پیش 46:17

MP3•خانه قسمت

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 19, 2025 16:17 (5d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin.

Hosted on Acast. See acast.com/privacy for more information.

384 قسمت

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

Under the Influence with Terry O'Reilly

Interview with Author & Arkells Frontman Max Kerman

Under the Influence with Terry O'Reilly

38,660 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 19, 2025 16:17 (5d ago)

Hosted on Acast. See acast.com/privacy for more information.

384 قسمت

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

همه قسمت ها

Under the Influence with Terry O'Reilly

1
Fish Where The Fish Are: Surprising Help Wanted Ads 26:44

۵ روز پیش26:44

26:44

From our Season 12 Archives, one of our favourites. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Singer Dion DiMucci 45:51

12 روز پیش45:51

45:51

Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
The Willy Wonka Secret: Candy Bar Advertising 27:17

19 روز پیش27:17

27:17

From our Season 12 Archives, one of our favourites. This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we'll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Selling Love: The Business of Online Dating 28:42

26 روز پیش28:42

28:42

From our Season 11 Archives, one of our favourites. This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Ask Terry 2025 27:51

۵ weeks پیش27:51

27:51

This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Gone in 60 Seconds: Crazy Automobile Stunt Commercials 27:23

۶ weeks پیش27:23

27:23

Dramatic car stunts are not just the stuff of movies. They’re also the stuff of car commercials. We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Yes I Can: Marketing to People with Disabilities 28:13

۷ weeks پیش28:13

28:13

This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money. We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Brand Envy (2025) 26:54

۸ weeks پیش26:54

26:54

This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in common – they succeeded against all odds. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
CAT-alogues & DOG-alogues: Pet Marketing 27:14

10 weeks پیش27:14

27:14

This week, we talk about Pet Marketing. The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object. We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra. We’ll flip through IKEA’s CAT-alogues and DOG-alogues. And we’ll explore Dolly Parton’s “Doggy Parton” fashion line. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Bookmarks 2025 32:12

11 weeks پیش32:12

32:12

This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Seizing The Moment 28:06

12 weeks پیش28:06

28:06

This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
A Moment I'll Never Forget: The Power of PSAs 27:20

13 weeks پیش27:20

27:20

This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Brand Strategist & Author Peter Wilken 55:16

13 weeks پیش55:16

55:16

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Interview with Author & Arkells Frontman Max Kerman 46:17

13 weeks پیش46:17

46:17

Under the Influence with Terry O'Reilly

1
Brand, James Brand 28:45

14 weeks پیش28:45

28:45

It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.…

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.