Taking surgical simulators from Merseyside to Tampa Bay – Elliot Street, CEO, Inovus Medical

UKTN | The Podcast

Elliot Street, CEO and co-founder of Inovus Medical, explains how surgical training simulators can help fix the shortage of qualified surgeons, explores how robotics will change the future of surgery, and shares advice on expanding to the US.

Founded in 2012, Inovus Medical designs and manufactures a surgical training platform that combines soft tissue models with digital overlays. The headset-free augmented reality technology provides haptic feedback for trainee surgeons to simulate a real-world environment. The company is based in St Helens, a town in Merseyside, England. Street says the town’s proximity to Liverpool and Manchester means it can access talent from across the North West, while coming with lower overheads.

In December 2023, Invous Medical opened its US headquarters in Tampa Bay, Florida. In this episode, Street shares tips for UK tech companies looking to expand across the Atlantic, from remote sales tactics to navigating cultural quirks. The expansion followed the company being crowned KPMG’s UK Tech Innovator, a competition to uncover fast-growth tech startups from across the country. Street reflects on how the competition opened doors for Inovus and shares some of the learnings, such as pitch deck advice.