The future of content production belongs to video game streamers

Twofivesix: Gaming and Marketing

Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements. With over a decade of experience in the games’ world, Doron brings together his expertise in digital game design, software development, and teaching in the development of StreamElements. It’s pretty clear that a new generation of celebrities has risen from the world of game streaming and live content creation, but achieving this level of success doesn’t come without intensive work. The title “content creator” combines the roles of performer, producer, editor, marketing, and community management all at once. Doron starts us off by describing the StreamElements platform and how it enables content creators, big or small, to do the work more easily.

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This episode was hosted by Jamin Warren. Music was provided by Lusine.
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.