3 - Do women open resort marketing emails more frequently than men?

Tuesday Trends

We’ve looked at gender a few times in regard to mountain resort marketing, but we’ve never looked at gender in the context of the most basic email marketing metrics of open and click rates. So, do women tend to open or click marketing emails more often than men? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/gender-email-open-click-rates/ More details: http://www.ryansolutions.com/