Black Buying Power in Pro Sports & Entertainment, with Sharon Braxton

True Thirty with Joey Dumont

Show business is in Sharon’s blood. Born into a family of entertainers, this busy woman prides herself on being an event project executive, influencer, and author of four books, including her latest, Skin In the Game, Black Buying Power in Sports & Entertainment.

In addition to her work in professional sports, Braxton is the CEO of Inclusive Marketing Group, which works on projects in the wine & spirits business, gaming, exotic cars, food & beverage, and the consumer goods industry.

Braxton started her career as an on-air personality and later became a music director at WRBB in Boston. She then moved to Atlanta to work in media relations with the Atlanta Hawks before heading back to New York where she worked in marketing with acts like Cher, Madonna, Missy Elliot, Yolanda Adams, En Vogue and Busta Rhymes - to mention a few.

Braxton is a graduate of Northeastern University in Boston, MA with her Bachelor of Science in Speech and Communication with a concentration in radio and television.

During our time together, we talked about her new book and why the industry of sports needs more black representation. We discussed the importance of Deon Sanders, both as a player and a coach. And we finished up by discussing the recent supreme court ruling that recalibrates how universities like Harvard and University of North Carolina will treat race as a factor in their admission policies moving forward.

I hope you enjoy this interview as much as I did.

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