#036: Jerome Beekmans | Mr Electric

Trench Talk with Matt Reynolds

Jerome Beekmans (@jeromebeekmans) is the owner the franchise group Mr Electric Australia.

Jerome is a 3rd generation electrician who’s had some great times in the building industry but he’s also had to endure, like many have, some tough times as well.

It’s a familiar story for those of you who know the trade sector well; you build your business, grow, take on bigger and bigger work, until, eventually, you run into a client who doesn’t pay you for the work you have completed. For Jerome, that happened in the weeks before he got married.

He was forced to re-assess his plans, and ultimately found his way to the franchise industry where he is now building a national brand.

It’s Jerome’s vision to make “Mr Electric Australia the leading residential and commercial electrical services and repair company in Australia.”

During our chat, we covered:

• work ethic
• his views on our education and formal schooling system
• introducing Jim’s Electrics (as part of the bigger Jim’s Franchise Group) to Australia which Jerome did before he began developing Mr Electric
• the importance of knowing your ideal customer
• how he has structured their pricing model
• growing trade-based business, and
• why working smarter alone is not enough and why working harder doesn’t always guarantee you success.

To find out more about Jerome, head to mrelectric.com.au.

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Enjoy Trench Talk Episode #036 with Jerome Beekmans…

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Show notes and links for this episode can be found at xrm.com.au/podcast.

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