S4/E2 Adventure Travel Series - Creating a Better World Through Travel: James Thornton, CEO, Intrepid Travel

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What if you could experience the world in a way that not only enriches your life but also contributes positively to our planet? Join us for an enlightening conversation with James Thornton, CEO of Intrepid Travel, as he shares his remarkable journey from an aspiring investment banker to a trailblazer in sustainable travel. Discover how two university friends' vision in the late '80s evolved into a global enterprise that now serves 328,000 customers across 1,000 trips in over 100 countries. James reveals the secrets behind Intrepid’s impressive growth and its steadfast commitment to creating meaningful, experience-rich adventures.
Ever wondered how a global travel company navigates unprecedented challenges like a pandemic? James takes us behind the scenes, recounting the strategic pivots and innovations that kept Intrepid Travel resilient and thriving. From launching Intrepid Premium to cater to luxury-seeking adventurers to securing crucial partnerships and capital, every move was a testament to Intrepid's entrepreneurial spirit. Listen closely as James shares insights on the "Travel is Back for Good" campaign and how the company rebounded to have its best year ever, fostering a deeper connection with travelers and local communities alike.
But the journey doesn't stop there. Picture a future where travel combats social isolation and climate change. James offers a visionary outlook on Intrepid's ambitious goals for 2030, from reaching 600,000 customers to investing 1% of revenues into purpose-driven activities. Learn about the unique dynamics of small group travel and how Intrepid adapts to the evolving demands of adventure seekers, from Baby Boomers to younger globetrotters. Don’t miss this episode packed with inspiring stories, strategic insights, and a look at the future of travel through the eyes of a leader dedicated to making the world a better place.
👉 Don’t miss out! Listen to the Latest Travel Trends Adventure Series Episode with Intrepid CEO James Thornton now!
🔥 Adventure Series Sponsored by our friends at TourRadar.
🔥 Season 4 Title Sponsors: Stay 22, TravelAI, Propellic and Northern Soul by Landsby

Season 4 Launched Aug 7th. New Episodes Every Weds! Check out our first 3 Seasons and our Special Hospitality Series with Forbes Travel Guide.

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1. S4/E2 Adventure Travel Series - Creating a Better World Through Travel: James Thornton, CEO, Intrepid Travel (00:00:00)

2. Adventurous Travel Industry Insights (00:00:16)

3. The Growth of Intrepid Travel (00:07:54)

4. Evolution of Sustainable Adventure Travel (00:15:19)

5. Navigating Travel Industry Challenges and Growth (00:27:47)

6. Sustainable Small Group Adventure Travel (00:36:19)

7. Global Growth Strategy for Intrepid Travel (00:40:57)

8. Impact of AI on Adventure Travel (00:45:21)

9. Future Vision for Intrepid Travel (00:52:42)

10. Creating Intrepid People (01:00:17)

11. Leadership and Travel Stories (01:05:38)

12. Future Growth in Travel Industry (01:14:03)