Podcast #77 - BookSight -- Power and Prediction -- Complementing Predictions

Transforming Customer Operations with AI Arek Skuza

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اضافه شده در three سال پیش

محتوای ارائه شده توسط Arek Skuza. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Arek Skuza یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

۸ روز پیش27:29

پخش در آینده

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پسندیدن

دوست داشته شد

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

۲ سال پیش 6:44

M4A•خانه قسمت

Welcome to the latest episode of my podcast. In this episode, I delve into the world of artificial intelligence and data monetization with the book "Power and Prediction". Through the book, I explore the ethical considerations and implications of AI and its potential impact on society. I examine how data has become the currency of the digital age and how it is being monetized.

I discuss the risks and benefits of data monetization, including the concerns around data privacy and the potential for biases in algorithms. I also explore how companies leverage data to gain a competitive advantage and how this impacts consumers.

Tune in to Arek Skuza's podcast to join us on this fascinating exploration of the world of AI and data monetization.

125 قسمت

#Business #Arek Skuza

Podcast #77 - BookSight -- Power and Prediction -- Complementing Predictions

Transforming Customer Operations with AI Arek Skuza

published ۲ سال پیش

اشتراک گذاری

M4A•خانه قسمت

Tune in to Arek Skuza's podcast to join us on this fascinating exploration of the world of AI and data monetization.

125 قسمت

#Business #Arek Skuza

همه قسمت ها

1
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1
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1
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1
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1
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1
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1:01:14

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Podcast #77 - BookSight -- Power and Prediction -- Complementing Predictions

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Podcast #77 - BookSight -- Power and Prediction -- Complementing Predictions