Doug Bradley: Mastering Web Visibility in Legal Practice

Traffic to Leads

About Doug Bradley: Doug is the founder of Everest Legal Marketing, specializing in SEO, website design, and content marketing for law firms. After studying at the University of La Verne, he gained experience in advertising and SEO, including a role at Lawyers.com. Following a company layoff, he established his own firm, which has since grown under his leadership. Everest Legal Marketing focuses on building trustworthy client relationships while maintaining high standards in delivering marketing solutions.

In this episode, Ted and Doug Bradley discuss:

• The influence of AI on digital content
• The role of backlinks in online visibility
• The effects of search engine algorithm updates
• Methods for enhancing user engagement on websites

Key Takeaways:

• Despite the advancements in AI, fully relying on AI-generated content for legal SEO is risky because it may not meet the high standards required for legal accuracy and could lead to potential backlash from clients.
• Backlinks remain crucial for achieving high rankings on Google, and no law firm can rank on the first page for competitive search terms without them.
• Recent changes to Google's algorithm have caused significant volatility in search engine rankings, impacting niche and affiliate websites, with forums like Reddit gaining unexpected prominence in search results.
• To benefit from Google's emphasis on user behavior, law firms should incorporate engaging elements like short-form videos and front-loaded helpful content on their landing pages to increase dwell time and user interaction.

"The legal industry, the marketers, and the lawyers are all going to need to become far more comfortable with doing things in video and getting it published quickly." — Doug Bradley

Connect with Doug Bradley:

Website: https://www.everestlegalmarketing.com/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/in/douglas-j-bradley/

Twitter: https://twitter.com/EverestLawMktg

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.