Episode 37 | Rewriting the Small Business Playbook with Dubsado's Becca Burg

Top Shelf Creator

Summary

Becca Berg, the founder and CEO of Dubsado, shares her journey of creating a client management system and the importance of client experience. She discusses the influence of American Sign Language on her communication skills and storytelling abilities. Becca emphasizes the need for authenticity in branding and the value of transparency in PR. She also highlights the significance of listening to users and taking their feedback into account. Finally, Becca talks about the importance of doing things differently and staying true to your brand, as well as the decision to take a pause to improve the platform. In this conversation, Becca Berg discusses the importance of getting back to your roots as a brand and staying true to your authentic self. She emphasizes the need to make hard decisions and not settle for mediocrity. The conversation also touches on the idea of knowing when to quit and recognizing when something isn't working. Finally, Becca shares her warning label, highlighting her passion for cleanliness and leaving every room better than she found it.

Takeaways

Focus on creating a seamless client experience in your business to enhance your brand and build strong relationships.

Authentic storytelling and transparent communication can help you connect with your audience and build trust.

Listen to your users and take their feedback into account to improve your product or service.

Stay true to your brand and do things differently, even if it means going against the grain.

Taking a pause and investing in improving your foundation can lead to better long-term results. Stay true to your authentic self and don't lose sight of your brand's roots as you scale and grow.

If you sense that you're going down the wrong path, don't keep nibbling at it. Make the hard decision to change course.

Sometimes it's appropriate to quit if something isn't working. Don't be afraid to let go and try something new.

Becca's warning label would be about her passion for cleanliness and leaving every room better than she found it.

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Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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