313. John Richardson: How to Break-in,Exceed Your Goals and Grow in Luxury Real Estate

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Today I'm talking to John Richardson, a top real estate agent with ONE Sotheby's International Realty in Ponte Vedra and Northeast Florida and a coaching client with BreakthroughLuxury. John got his real estate license less than 3 years ago. Today his sales are in the tens of millions annually. His average sales price is close to $1,500,000, 6 times the average sales price in his market. In the first quarter of this year, he was at the same volume in sales he closed in all of last year.
John shares his mindset, tangible steps that have created his success. He tells us his stories and brings us in to relive them. John brings us back to the days before real estate when he says he didn't and couldn't have imagined his success now. He shares the moments and struggles from the start, questioning if he could or couldn't really make it in this business. He shares the triumphs and challenges he continues to overcome in his success today as he and I talk about 'How to Break-in, Exceed Your Goals, and Grow in Luxury Real Estate'.
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Chapter Notes:
00:00 Introduction
02:04 A Journey of Transformation
07:54 The Unfolding of Real Estate Success
09:04 Must Know
13:41 The Power of Persistence
19:18 The Secret to Success
26:26 The Struggles of Realtors
32:37 3 Rules that Real Estate Agents Should Adopt
36:33 The Power of Relationships
39:44 Mindset
45:26 A Life-Changing Book
47:59 The One Thing
People/ Resources Mentioned:

• ONE Sotheby’s International Realty
• Andrea Richardson
• Kit Cummings

Books:

• Protect the Dream: 40 Days of Power by Kit Cummings
• Peace Behind the Wire: A Nonviolent Resolution by Kit Cummings
• The New Convict Code: Bringing Peace to the Streets from Behind the Wire by Kit Cummings
• The Bible
• The Go-Giver by Bob Burg and John David Mann

Quotes:
“Love God and love people”
“Be kind, work hard and do what you say you're going to do”
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About the Jere Metcalf Podcast:
Jere, current coach and consultant, former top luxury real estate agent of Sotheby’s International Realty, interviews the world’s most renowned and best real estate agents around the country. These Agents tell their stories, how they got into the business and what has made them successful from their biggest mistakes to their biggest breakthroughs in one of the oldest and most competitive industries.
All shownotes, videos and more at JereMetcalfpodcast.com
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Coaching & Consulting for the Luxury Real Estate Agent
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