Personal Branding vs Marketing: Tips for Podcasters w/Isaac Mashman

Tools of the Podcast Trade w/J. Rosemarie Francis

This episode features Isaac Mashman, personal branding expert and founder of Mashman Consulting Group.
We discussed the nuances of personal branding versus marketing, actionable tips for podcasters to grow their audience, and strategies to monetize your brand while staying authentic.
“Branding is what you are known as or known for; marketing is how you get more people to know about you.” – Isaac Mashman

Connect with Isaac: Website | LinkedIn | Instagram
Mentioned: The Strangest Secret by Earl Nightingale
Key Takeaways:

1. Distinction Between Branding and Marketing (01:01) Branding defines your identity, while marketing is the toolset that will amplify your reach. Aligning your brand with your podcast can help increase visibility.

2. Practical SEO Tips for Podcasters (03:10) Search for unique podcast names to avoid competition and leverage podcast directories’ domain authority to rank higher in search engines.

3. The Power of Networking (07:23) Use the “Power of Three” strategy: connect with three new people daily to grow your professional network and expand your opportunities.

4. Content Creation and Monetization (10:47) Create algorithm-friendly content like short-form videos and leverage podcast clips for distribution across platforms like TikTok, YouTube, and Instagram.

5. Philosophy of Success (14:40) Pay attention to your mindset to avoid stagnation. Engage in self-improvement and always challenge autopilot behavior to drive success.

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