37. Five Marketing Strategies You Should Never Drop

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!

• Strategy 1: Marketing partnerships
  • Creating a customer avatar to understand the ideal audience
  • Listing non-competitor brands that serve the same audience for partnership opportunities
  • Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
  • Upcoming series on marketing partnerships with guest Laura Lopuch
• Strategy 2: Clarifying your message with a clear and concise website
  • StoryBrand as an effective tool for focusing on messaging
• Strategy 3: Creating an easy-to-navigate website
  • The website is often the first point of contact with potential customers
  • Ensuring the website reflects the brand and messaging
• Strategy 4: Content marketing
  • Building trust and selling before people even know who you are
  • Consistency is key, with repurposing content as an effective way to stay present
  • Minimum viable content piece that is repurposed in different ways
• Strategy 5: The power of email marketing
  • The value of an email list for maintaining relationships with the audience
  • Regularly sending newsletters or updates to subscribers
  • Email marketing has an ROI of $42

📝 Find show notes and resources: https://www.sarahnoelblock.com/tiny-marketing/ep37

Have questions about the Tiny Marketing Club? Submit them here.
I will go live on Friday, May 31 at 1pm CST to answer them.
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