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30. Can marketing and sales be friends? With William Redick
Manage episode 353180984 series 2999667
محتوای ارائه شده توسط Sarah Noel Block. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sarah Noel Block یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends?
Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.
- What is the biggest challenge of getting marketing and sales to work together?
- How can marketers better support sales?
- What sales enablement strategies have you seen work?
- How does content play a role in sales enablement?
Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30
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