How A B2B Marketer Ensures Return From Sponsorship And Hospitality Investments TicketManager All Access Interview Series podcast

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Helpless Hydrangea 6:24

19 روز پیش6:24

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Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…

TicketManager All Access Interview Series «
How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

۵ سال پیش 14:36

اشتراک گذاری

MP3•خانه قسمت

Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

87 قسمت

#Business #TicketManager

How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

TicketManager All Access Interview Series

published ۵ سال پیش

اشتراک گذاری

MP3•خانه قسمت

87 قسمت

#Business #TicketManager

Усі епізоди

1
The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts 36:32

۵ روز پیش36:32

36:32

In a conversation with host Michael Goldstein, ESPN’s Jeremy Schaap and former Madison Square Garden President & CEO Dave Checketts revisit the New York Knicks’ past, the current excitement around the team’s long-awaited run, and the behind-the-scenes business dealings that make it all happen.

1
Green Jackets & Global Marketing: A Masters Week Conversation 27:29

۸ weeks پیش27:29

27:29

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…

1
Grand Slam: The Business of Baseball with Scott Boras 36:31

13 weeks پیش36:31

36:31

In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

1
2024 Year-End Highlights from the All Access Interview Series Podcast 26:39

24 weeks پیش26:39

26:39

In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

1
Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09

26 weeks پیش23:09

23:09

Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

1
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00

30 weeks پیش22:00

22:00

Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

1
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02

44 weeks پیش23:02

23:02

Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…

1
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06

46 weeks پیش22:06

22:06

Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.

1
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26

52 weeks پیش17:26

17:26

Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…

1
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47

1 year پیش29:47

29:47

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.

1
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24

1 year پیش41:24

41:24

Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…

1
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10

1 year پیش24:10

24:10

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.

1
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27

1 year پیش27:27

27:27

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…

1
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11

1 year پیش36:11

36:11

Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.

1
The Data Tipping Point for Sports Properties & Brands 31:36

1 year پیش31:36

31:36

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…

TicketManager All Access Interview Series

1
Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21

1 year پیش26:21

26:21

Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.

TicketManager All Access Interview Series

1
Student-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports Approach 22:58

1 year پیش22:58

22:58

Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.

TicketManager All Access Interview Series

1
2023 Year-End Highlights from the All Access Interview Series Podcast 21:52

1 year پیش21:52

21:52

As we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.

TicketManager All Access Interview Series

1
Open for Business: Latest Developments in Athlete and Influencer Marketing 25:24

۲ years پیش25:24

25:24

Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.

TicketManager All Access Interview Series

1
Inside the Strategy and Execution of 3M’s Global Partnership Program 23:57

۲ years پیش23:57

23:57

Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.

TicketManager All Access Interview Series

1
How 433’s Winning Formation Scores Big with Fans and Brands 21:56

۲ years پیش21:56

21:56

Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.

TicketManager All Access Interview Series

1
How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger 28:08

۲ years پیش28:08

28:08

Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.

TicketManager All Access Interview Series

1
Inside RBC and MLS: Reaching New Audiences through Partnership 25:35

۲ years پیش25:35

25:35

Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.…

TicketManager All Access Interview Series

1
Leadership’s Role in Sports Marketers’ Success 27:09

۲ years پیش27:09

27:09

Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.

TicketManager All Access Interview Series

1
Examining a Global Airline’s Multi-Faceted Sponsorship Strategy 23:35

۲ years پیش23:35

23:35

Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.

TicketManager All Access Interview Series

1
What’s Over the Horizon for Sports Properties and Partners 31:41

۲ years پیش31:41

31:41

Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.

TicketManager All Access Interview Series

1
From Three Days to Year-Round: One-Off Events Are a Thing of the Past 33:05

۲ years پیش33:05

33:05

Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.…

TicketManager All Access Interview Series

1
Practical Applications of Sponsorship Research for Brands and Properties 24:58

۲ years پیش24:58

24:58

Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.…

TicketManager All Access Interview Series

1
Inside Coca-Cola’s Evolving Approach to Global Partnerships 29:01

۲ years پیش29:01

29:01

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.…

TicketManager All Access Interview Series

1
The Story Behind MoneyGram’s Grand Entrance into Sponsorship 28:57

۲ years پیش28:57

28:57

David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.

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TicketManager All Access Interview Series « How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

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TicketManager All Access Interview Series «
How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments