Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Managing a business can take so much time.

Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like.

Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity.

And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week.

This episode’s rundown:

• [00:00] Intro & introducing Callan Faulkner

• [04:35] Using AI to make businesses efficient

• [09:26] AI for web search (hint: do the polar OPPOSITE of Google search)

• [14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model

• [16:54] Research with confidence: use Perplexity

• [20:01] Write pitches for PR using Claude

• [23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means)

• [25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds

• [28:15] The best way to learn AI to streamline your business

• [35:26] Latest Updates and Big Changes

Here are the resources mentioned in the show:

Save your seat for Callan’s FREE AI Masterclass!

Join JMC's 30-day Holiday Marketing Strategy Challenge for October

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