The importance of building trust

Third Sector Podcast

Lucinda and Emily are joined by David Welch, chief executive of the Kent, Surrey and Sussex Air Ambulance, to consider how charities can effectively build trust with their staff, service users and donors.

David describes the role trust played in enabling KSS to raise almost double its £1m fundraising target during a six-week emergency campaign. He stresses the importance of open communication and transparency with all stakeholders, in good times and bad.

He also outlines the challenges of fundraising for an air ambulance service, and the need to cultivate a sense of relevance as well as raise public awareness and understanding of the vital role it performs.

Charity Changed My Life features the story of Helen, whose participation in the Bristol Rovers Community Trust’s football and mental health programme, Rebound with Rovers, has become a highlight of her week.

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Read the transcript.

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