Social Media Tips for Therapists: How to Build Trust, Boost Engagement, and Sell Your Program

Therapists Rising Podcast

If you’ve been feeling overwhelmed by social media marketing as a therapist, today’s episode is exactly what you need to hear!

Social media can feel like a tricky space, especially when you're used to getting most of your clients through word-of-mouth or referrals. But here's the truth: social media is an incredibly powerful tool that can help you grow your online program and reach new audiences, without feeling like you're selling your soul.

In this episode, I’m diving into some of the most common social media marketing questions I’ve received from therapists who are building online programs. Whether you’re wondering if you really need to show your face on camera, how big your following needs to be to make sales, or if social media is even necessary when you already have referral pathways—this episode has you covered.

Here’s a peek at what we’ll be talking about:

(2:45) Do I need separate social media accounts for my therapy practice and my online program?
I break down the pros and cons, especially considering ethical boundaries and managing client expectations. I'll give you actionable tips for managing both without feeling overwhelmed.

(6:50) Can I grow my online program without relying on social media?
Spoiler alert: Yes, but you’re missing out on a massive opportunity! I'll explain why social media complements your existing referral pathways and helps you scale your message to a broader audience.

(12:30) The pros and cons of faceless marketing
Not ready to show your face on camera? I discuss why face-to-camera content is a powerful tool for building trust and connections, and share easy ways to start small if you’re feeling nervous about visibility.

(19:05) How many followers do I need to make sales?
I debunk the myth that you need thousands of followers to make sales and explain why engagement matters so much more than numbers. Plus, I’ll share practical strategies for increasing engagement and nurturing your existing audience.

If you’ve been wondering how to make social media work for you in a way that feels aligned with your values and your therapeutic mission, this episode is a must-listen!

Listen in, and don’t forget to share this episode with another therapist who might be struggling with social media marketing!

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Links mentioned in this episode:

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