TOP #126: How Julie Napolitano Started Puppington For Dogs And Dog Owners and Why You Need Paw and Nose Balm!

Theory of Pets Podcast

Hi there everyone!

Thank you again for tuning into this next episode of the Theory of Pets Podcast!

Today I am joined by Julie Napolitano. Julie is the owner of the company Puppington!

Julie started the company in 2019 and it was originally called Pup Wax.

Pup Wax is a balm/moisturizer that is her original flagship product.

She came up with the product formulation after being fed up with the typical general balm or moisturizer in the pet industry at the time.

She talks in the podcast about how almost all of them had some harmful ingredients in the mixture.

This led her to constantly doing research and studying what the best ingredients would be for making sure her dog's nose and paws were protected and moisturized.

Enter Pup Wax, and since then she has recently rebranded the company into what is now known as Puppington.

She has expanded her product line to chews for immunity and calming effects.

Today we are going to talk about how she got started, her background, and some of the biggest lessons she learned building an e-commerce business geared towards pets from scratch!

It's going to be a great episode so stay tuned!