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Season 2, Episode 7: Framing the criteria of evaluation
Manage episode 401029333 series 3423562
محتوای ارائه شده توسط Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”
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