Vlad Blagojevic: Is Your ’GTM Process’ Actually Sabotaging Your Success?

TheInquisitor Podcast with Marcus Cauchi

Every post I've come across by Vlad Blagojevic for the past couple of years since stumbled across his content has been on the money. He is a long overdue guest and you won't be sorry you listened a few times and took notes.

Vlad is the co-founder of FullFunnel, which helps B2B companies implement account-based marketing strategies. He has built a large, loyal and appreciative audience on LinkedIn sharing practical advice on topics like understanding buyers, content marketing, and challenging traditional sales assumptions.

Key discussion points:

1. Rethinking traditional sales/marketing approaches

   • Focusing on relationships over transactions
   • Understanding buyers' journeys rather than chasing clicks
   • Questioning pushy sales tactics and short-term thinking

2. Prioritising high-fit accounts

   • Narrowing focus yields better ROI than spreadsheets approach
   • Case study: Client increased deal size 10x focusing on 11 accounts

3. Standing out amid noise on LinkedIn

   • Engage wider networks including influencers and colleagues
   • Deliver expertise addressing buyers' struggles, not self-promotion

4. Downstream impacts of poor lead generation

   • High failure rates waste resources and burden sales teams
   • Disconnects between departments undermine customer experience

5. Unethical practices in sales/business

   • Tactics damaging trust in decision-making need reevaluation
   • Short-term thinking at expense of people has costs

Contact Vlad:
To learn more about Vlad's work helping companies implement customer-centric strategies, check out fullfunnel.io or connect with him on LinkedIn.

Website: fullfunnel.io
LinkedIn: linkedin.com/in/vladblagojevic

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