Prof Ben Guttman: Simplicity is the Ultimate Sophistication: Embrace Minimalism and Unleash Your True Brilliance

TheInquisitor Podcast with Marcus Cauchi

Discover how simplicity can be the key to unlocking your inner sophistication and brilliance.

In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design.

Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five principles:

• beneficial
• focused
• salient
• empathetic
• minimal

Do you waffle? Is your communication confusing?

The meaning of your communication means nothing if the other person cannot receive it or understand it. YOU are responsible for making sure your message is fit for purpose.

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If you want to raise your performance to the role you are in or prepare for your next role, take a few minutes to complete this Selling Strategy Audit, then book your free 30 minute consult with me.

If YOU want to talk about working with as your coach we can discuss that but I won't be selling you coaching.

You'll learn something you didn't know about yourself, something you can act on and improve within 30 days and how you affect your buyer's perception of risk and how they perceive you - you know the stalls you can't explain - the buyers who ghost you - deals that drift.

https://mailchi.mp/laughs-last.com/satp

Happy selling.