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How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes
Manage episode 364083680 series 3409698
محتوای ارائه شده توسط Axios HQ. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Axios HQ یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.
In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired.
Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.
Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds
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