55: One Year Celebration

The_Whiskey Shaman

Ok tonite we talk about where we have been and where we are going. We listened to the first episode and did a reaction piece. Then we talked about the future and the cool stuff to come. Its pretty much all house keeping so if your not into that the next one will be better for you.

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Why Podcasts Fail: Lack of Consistency

Most podcasters quit after the first three episodes. Starting a podcast and not sticking to a schedule is how most podcasts fail. You probably expect to succeed after you have published your first few episodes. However, you published an episode on Monday this week, posted another on Tuesday the following week, and then waited a whole month before you dropped a new episode. It shows a lack of commitment and consistency.

Whether it is a daily, weekly, or monthly episode, you cannot have loyal fans without a working schedule. If you promise to update bi-weekly, then you must deliver. Podcasting requires a lot of work. Before you record, edit and publish, other things in your life might get in the way. Get a co-host or an assistant if you cannot do it alone. Use automation software. More importantly, tell your audience about any change in your schedule.

About four million podcasts are released monthly, listened to by 116 million people. Do you think they have never heard what you are going to say before? Think again. If you drone on and put your audience to sleep, or you imitate what others have produced without any originality, you are going to lose listeners fast

Stay Focused and CommittedLack of Authenticity

How many podcasts fail?

83% of podcasts could be considered inactive or potentially failed within the first year and 90% don’t publish more than 3 episodes.

So just 17% will still be active next year! That also applies to all the legendary, well-known podcasts that have been around for a while.

The truth is that it’s challenging to become a successful podcast in this ever-growing creative industry.

Even if new podcast episodes are released daily, the number of active podcasts has strangely stopped growing.