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Is Your Brand a Troublemaker?
Manage episode 363681903 series 3374611
محتوای ارائه شده توسط iStock Photos and IStock Photos. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط iStock Photos and IStock Photos یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Join me and my guest Richard Rimer for an enlightening (perhaps surprising) discussion about branding. If you own a business or if you support folks who do, you are not going to want to miss this.
Richard Rimer has seen many small businesses close for an unexpected reason: they chose the wrong brand. Specifically, they chose a brand that was too similar to that of another company and were forced to rebrand and pay their profits to the other company. So many business owners say “But I didn’t know” when they face this crisis. Unfortunately, not knowing is irrelevant. Richard’s mission is to educate, inform and protect small business owners. Learn more about him here: https://beacons.ai/initiatingprotection.
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